Sofie Formica

Sofie Formica is widely recognised from her success in global television markets over the last 25 years.

With an impressive television career that began as a 14 year-old, Sofie soon became a prominent face on the Seven Network thanks to hosting children’s programmes ‘Wombat’ and ‘Saturday Disney’, followed by a stint as Australia’s first female game show host on ‘Now You See It’.

A few years later, Sofie became a founding member of ‘The Great Outdoors’ team, regularly presented various televised network events, such as The Australian Fashion Awards and the People’s Choice Awards, and acted on popular soap ‘Home and Away’ and variety show ‘Tonight Live with Steve Vizard’.

Sofie is currently the host of the Seven Network’s Queensland lifestyle programme, ‘The Great Day Out’, formerly the Great South East, and is now the longest running host. We are thrilled to welcome Sofie to our Ambassador family.